Online Marketing – Intro
According to Wikipedia, Online Marketing is also known as Internet Marketing, or Digital Marketing. It is a form of marketing and advertising, uses the internet to deliver promotional messages to customers.
Online Marketing has many methods such as Mobile Marketing, Social Media Marketing, Email Marketing, Search Engine Marketing, and all forms of Display Advertising. Like other advertising medias, here also both the advertiser and publisher are involved. An advertiser who creates ads to display on online contents and publisher integrates those ads into his contents. And the other serious participants in this chain are Ad Agencies, Ad server and Advertising Affiliates.
- Ad Agencies: – They support to generate ads for advertisers
- Ad Server: – They deliver ads and track statistics
- Advertising Affiliates: – They are nothing but independent promoters behalf of advertisers.
Since the internet has become a part of everyone’s daily life, online marketing also has become one of the best marketing methods in the globe.
Online Marketing Vs Offline Marketing
The signific difference between online and offline marketing are;
Companies spend a lot of amounts to promote their brand to increase their sales/services throughout. When it comes to expenses, online marketing is affordable than offline marketing. In offline, we should spend a lot of money to maintain stock, give salaries, pay rents…etc But in online, major expenses are starting an optimized website, giving ads on social medias and search engines which are comparatively very less expensive than offline promotions.
Offline promotions have its own limit. It never guarantees maximum exposure. But online does not have any barriers. It reaches out globally and gets maximum exposure. You can sell a product globally without even setting up local outlets. It is not compulsory to have huge stocks or a big godown to store all your raw materials.
3.Convenience – 247/7 or 365 Days
There are no time barriers in internet marketing. Customers visit your web and buy your products/services at any time. Where in offline, you can expect sales/customers, only when your outlet is opened.
Since web pages/traffic and customer’s purchase histories are tracked, it is easy to give a specific offer to a specific category of customers. It will always help you to increase your business. Also, you can target a category of people for specific promotions.
But in large scale offline outlets, these kind of methods are difficult to apply. Only small shops can use these methods to retain their customers.
Social Media Influence
Online stores can be promoted through social medias easily. You can build huge fans/followers for your store through social medias. Also, if you are providing best services/products, people promote you well without even advertising. Directly or indirectly people start referring your online stores. It will not only increase your traffic but also sales.
Offline also get social followers but there is a regional boundary. People may not come from another country and buy products from your local outlets.
We always need customers. We always would like to improve our turnover/sales. We are not trying to discriminate for those who runs only offline stores. Try to build exposure in the online sector also. It will make you more profitable with less expense.