What is Local SEO
Small business owners should embrace the use of local SEO since it’s an avenue of accessing new customers. This local SEO is a platform which enables businesses to find customers using a keyword that includes the name of a town, city or state. In addition, you can easily find new clients from individuals using geo-location enabled devices like smartphones. This platform plays an important role in helping your website improve its ranking on Google Maps pages. For instance, GSearch Network, a top-performing SEO company based in Bangalore is ranked #1 for all local search engines with keyword ‘Best SEO company in Bangalore’/’Top SEO company in Bangalore’.
Why to Implement Local SEO Techniques
Indeed, it’s obvious that people are spending a lot of time on the internet, searching for various services and products. Local stores, schools, restaurants, and lots of professionals are all found on the internet. If you own a business and your SEO has been dwindling, you should consider employing the below tactics because they will optimize your site for local SEO and ensure that people have something to say about your business. It’s very important to use new techniques and strategies that would enable your business to achieve the goals you have always desired. Embracing local SEO is one technique that will transform your business to become a very successful entity.
How to do Local SEO Step by Step
As per Moz, below metrics are the Local search ranking factors;
And the above metrics reveal that on-page optimization such as Title, Meta tags, Name, Address, Phone Number, and the Domain Authority became the major ranking factors for Local SEO, up to 21%. Here are some techniques to improve your Local ranking;
#1. Join on Google’s My Business
This is a platform that links your company with customers, and you’re supposed to verify your details in order to access the service. You’re sent a code through your e-mail, which you use to verify your Google My Business account. This process takes one to two weeks to completely verify your account. After verifying your account, you should ensure that your name, address, phone (NAP) are copied correctly. The next step is to select the category of your business, and then write a unique, detailed and engaging description about your business. You should upload high-quality photos, include opening and closing hours, and most importantly request customers to post reviews about the business.
#2. Ensure your contact details are the same
All your online profiles should contain the same contact, which should be in your entire site from the homepage, footer and contact us page. Moreover, other websites including social media channels like Facebook, Twitter, and others should have same contact details. This consistency is extremely critical because it eliminates doubt from your customers, and it’s a way of gaining trust from them.
#3. Add Geotag to reveal the location of your business to search engines
If your business is based in a specific location, you should include Geotags. You can generate these tags from several tools that are easily available on the internet, for instance, geo-tag.de. The tags allow search engines to know your location, and it is meant to increase your listings for local search engines.
#4. Use strong snippets related to the world of business
Add Schema Markups for Name, Address, Phone (NAP). Strong snippets allow search engines to have a clear understanding of the content of your site, as well as showing your local rankings to additional and relevant local searches. For instance, if we were to highlight relevant snippets for ‘The Art Studio NY’, we could start with the name, phone, location, opening and closing hours as its local business-snippet.
The school-snippet gives details about the school, whereas the event snippet shows class schedule. It may go a step further and show person snippet, which is the page displaying information about the instructor.
#5. Design different web pages in respect to each location
If your business has several branches, it’s essential to create separate location pages with powerful content for every location. It’s advisable to make unique content for each branch, instead of using a similar template but only replacing location details. In order to make your local SEO content unique, you must continue adding testimonials of those clients you have served each of your branches. Another way to optimize local SEO is to offer services based on unique features of each location.
You should participate in local functions, sponsor occasions and provide information about such events in order to generate unique content. It’s important to engage internal and external experts in order to provide ideas of how to create product-specific and city-specific content. Lastly, develop blog based on location for each of your branches as a way of ensuring your content is fresh always.
#6. Avail your website to local directories
Local directories are involved in the process of creating citations, which are essential tools for displaying your entity’s name, address, and phone (NAP). Even if they’re not linked, citations ensure that your Name, Address & Phone (NAP) is consistently displayed on all your websites. Essential tools that you can use to locate your existing citations are Text and Bright Local. You can later update at the same time, and this will make them consistent with your NAP. These tools can also enable you to check out the citations that are used by your competitors. You should not forget to use social listening software like Google Alerts or Mention since they’re able to track NAP listings from your competitors.
Here are some list of Local Directories to submit your site.
#7. Promote your business on popular social media channels
You can use social media in a very smart way to promote your business among your followers and other users. Twitter, Pinterest, Google Plus and Facebook are the most used online platforms by a large number of people. It is essential to add your NAP where necessary and ensure it is consistent with details on your websites. However, some platforms like Twitter don’t allow contacts to be included. If you’re using active social media profiles, they can enhance the process of strengthening your local SEO rankings. This is a perfect indication that your business is healthy and credible.
#8. Request your customers to be writing as many reviews as they can
The reviews posted by your customers, particularly from trusted sources like Yelp, Facebook, and Google My Business play the critical role in influencing local SEO rankings on Google. However, when customers’ reviews are too many, Google might be suspicious of your activities hence you should take that caution.