When you are consistently enjoying the great service of Instagram you must be aware of all the trends on Instagram. It is the best app for all kind of users, whether you are a business person or you are using this app for fun. Instagram is fully loaded with a wide range of features and it has become one of the topmost apps that are being used by 800,000,000 active users monthly. Even that number is incredible and the more remarkable thing is the rate at which the platform is growing.
Since Instagram is purely based on visuals, it has an incredibly captivating way to make a connection with your customers. Instagram marketing will be a lot more sophisticated in 2018, from new analytics tools to new Instagram features. If you are not familiar with automated ways of controlling Instagram, and you are still managing it manually, 2018 is definitely the year you will need to find an Instagram marketing platform to help you with analytics, planning posts, and managing your user-generated content.
Top Instagram Marketing Trends (2018) all marketers need to know
- Trendy features of shopping through Mobile
Instagram is the most desired platform for all brands and businesses. In 2018 Instagram marketing 2018 introduced Instagram shopping and this recent trend will provide scope to e-commerce marketers to skyrocket their business. Instagram shopping is a natural selling feature that makes mobile purchasing easier. This feature will provide Instagrammers to search and discover more and more products. Last year, the platform added Instagram Shopping. This feature allows brands to add links within photos to send customers to exact landing pages.
Businesses can create and tag a post with products directly from their iOS mobiles by using this Instagram feature. It was a major drawback of this platform which had no way to share links in the comments and posts. And it was impossible to have a direct link to purchase items exactly the same as in the Instagram photo. But this year you can do it right from your mobile.
- Live Streaming increases Followers
When you share your content live, it increases your chances to be on top. But it has lots of hurdles to go on top, you have to face them. Instagram live is a fantastic way to connect with your audience, answer questions on the move and solve any issues they might have. You must be overwhelmed to know this thing, but it’s so easy to go live when you always follow the most amazing tactics. You can start by tapping the camera icon on the top left of your Instagram page. The camera has a “Live” option, start a live video; you should follow some live content types such as;
- How to demonstrate
- Behind the scenes
- Event updates/Streaming
- Exclusive content
- Product demonstrations
- Cross partnerships
You need to promote your live content in advance, use Instagram Insights to discover a good time to go live. You can also save your live broadcastings and circulate on your social media groups and channels as well by downloading videos.
- Update your Instagram Profile in 2018
Your Instagram feed will be as important as the home page on your website in 2018. How to create your Instagram visuals is the question people are working on and more people are starting to search for brands on Instagram before them Google it. Create your own Instagram aesthetics and planning your feed so that it goes together as a whole is tremendously important for growing your account, and it is going to become an important part of your Instagram marketing strategy in 2018.
It is true that once people start following you they will not go again to see your profile, but having a consistent aesthetic will help people decide if they want to follow you in the first place. Even more new users can come to your profile and can be impressed by your new trendy profile update, and they might start following you. Most celebrities use Archive feature to hide the old posts and then adjust the aesthetic of their feed by using a consistent color combination and editing style goes a long way in making your profile come together.
- Micro influencers are great for promotion in 2018
One can find influencers by searching for popular hashtags related to your product. Sometimes you don’t even have to look past your current followers. It is said that anyone on Instagram who has a following is an influence. Because you don’t need thousands of followers to make an impact. Studies have shown engagement peaks at just 1,000 followers. This is why micro influencers are great.
If you are confused and are unable to understand how to find anyone who fits your target audience, there are platforms to help you source micro influencers. Some include Upfluence, Grin, and Gnack. You can contact them through their DM’s or email, and you will surely rise to the top.
These are some useful strategies that you need to follow in 2018 so that you get successful in your brand promotion and improve the number of followers.