Logos are an integral part of any company. They represent your business and, if done right, give your clientele something to remember you by. It is a representation of a company’s entire brand. It has to be simple, unique, and shouldn’t follow the trends as that will make your logotype easily forgettable.
Without a well-designed logo, people will not be able to distinguish your business from the rest of the crowd. This is why it’s important to take some things into consideration when creating one for yourself or for someone else.
In this article, we will explore 5 crucial things to consider when you design a logo that can help you gain an edge over other players in the market.
5 crucial things to consider when you design a logo
1) Make sure that it represents your company
A logo can represent what you do best in just one image—the values of the company through colors, images, symbols, etc., which is why it’s important that there’s some unity between them. If they don’t tell the same story then you’ll end up confusing everyone more than anything else. The most successful logos are the ones that have this unity, incorporating the right color combinations, images, fonts, etc.
A good way to achieve this is by picking a symbol or a mascot that represents what your business does or what it stands for. This is usually easier because if you are targeting multiple demographics, it serves as a sort of shortcut to building brand recognition among those groups. Look at how Mt Baker Vapor uses eagles and Godsmack uses tribal-like illustrations in their logo designs.
2) Avoid following the trends
Yes, we know: designing a creative logo seems like an easy task, simply because there are so many companies and brands out there with creative logos. But if your goal is to design something for the long-term, you have to avoid what’s trendy at this very moment in time or else you’ll be considered irrelevant within months of launching your business. For example: when everyone started using screaming faces (I’m looking at you Facebook), it quickly became popular and expected on every website; even though people might think it looks good, overusing such trends can become very boring and also limit your branding options too eventually. Customers can tell when you’re following trends and when you’re actually trying to create something unique for them, which is why it’s better to avoid them in order to stand out. Besides how difficult it can be trying to follow the latest fashions in logo design; it will end up making your company look like all of its competitors anyway. It might seem like a good idea at first but you’ll end up regretting it later on because you’ll see that all your hard work wasn’t worth it any more than if you’d just gone with an already trending one.
A better way: Keep an eye on trends but don’t follow them.
3) Follow the five golden principles of logo design
A good rule of thumb is that if a logo isn’t memorable, simple, and to the point, it’s not going to work. Forget about being trendy for now and focus on creating a logo that will stand out from all the other logos out there. Think about what your logo should say or represent?
To achieve the perfect logo, you have to follow certain rules. The five golden principles are what define any successful logo and give it that professional look.
Keep it simple: The simpler the better, but don’t go overboard Keep it timeless: Don’t go with a complex vector image that can only be produced in one way at certain sizes
Keep it distinct: Your logo must be unique and recognizable Keep it appropriate: Don’t use overused images like a tree or a sun, find something that will represent your business
Keep it familiar: If you’re targeting audiences across the world they should still feel connected with your logo
4) Adopt a minimalistic approach
This one might seem obvious as we’ve already said to keep everything minimalistic so far. But trust me, this is what can make or break your whole design process. Remember those screaming logos we were talking about! Those look cool now but if every company started using them then there wouldn’t be anything left that’s original and would just look like a trend. Now imagine if everyone starts designing their logo like that; there would be no difference between a company and a personal brand.
Don’t go overboard with colors or images when designing your company’s logo because this will only end up putting people off instead of attracting them in. Make sure that there is enough space between all elements since this will create a clean picture. Doing this will make your logo stand out without turning too many people away. You should also keep your images as simple as possible, making them the focal point of the design.
5) Test it across all platforms
This is the most important thing to keep in mind when designing a logo. If you’ve created an awesome logo but it doesn’t look as good on your business cards as it does on your website then what’s the point? Every design should be scalable, meaning that it looks great at every size from huge billboards to small stickers. Yes, this may take more time but will give you better results in the long run!
A logo is not complete until you’ve tested it across all platforms, meaning that it needs to look good anywhere; on social media sites like Facebook or Twitter, websites, and even on billboards. If your logo doesn’t look good everywhere then there’s no point in using it because next time you’ll be looking for something else instead of remembering what yours looked like. Make sure that you do this before releasing it into the world because otherwise, customers might end up thinking that poorly designed logos give an unreliable image of your company. With the perfect logo, you’ll be able to get more customers and spread brand awareness.
These are just a few of the things that you need to keep in mind when creating a company logo for yourself or someone else. If you follow these steps then there’s nothing stopping you from making one that will bring your business some added recognition.
So now that we know what makes a perfect and unforgettable logo lets go through all of these points again: Make sure that it represents your company, Avoid Following The Trends, Follow the five golden principles of logo design, Adopt a Minimalistic Approach and Test It Across All Platforms
Now that we know what to do, let’s go over all these points one last time: Make sure that it represents your company Avoid Following The Trends Follow the five golden principles of logo design Adopt Minimalistic Approach Test It Across All Platforms
And there you have it! Everything you need to keep in mind when designing a new logo for your business. Whether you’re big or small, remember not to rush this process and take as much time as you need. But if you can’t stand waiting that long then why not check out our amazing logo designs? We’ve got tons of options available and would love to hear from you soon!
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