Black Hat SEO Techniques To Avoid
We commonly hear the term “Black Hat SEO Techniques.” when it comes to Digital Marketing. Before we can discuss the pros and cons of using these tactics let’s begin with a definition of what the term means. Black hat tactics are used by some internet marketers to gain an advantage in search engine rankings. The problem with them is they violate the terms of service of the particular search engine.
Search engines have added these terms to ensure fairness in ranking websites. The sites which receive top listings are those who conform to established policies. These policies are made in order to ensure that the best quality and most informative websites are presented in order of their usefulness to the customer.
Why people use Black Hat SEO Techniques
Website owners want to receive as much web traffic as possible in order to get more sales, or establish their brand. There are normally hundreds of thousands, if not millions of websites competing for every possible keyword so the competition is intense.
Read more on how to do Keyword Research
It is crucial that you are familiar with search engine requirements for ranking your site because these tactics are often used inadvertently. Sometimes they will work for a short period of time but the risk of using them can result in your website being banned from that search engine. The penalties which are assessed for using these tactics are not worth the short-term benefit which they may provide.
7 Black Hat SEO Techniques To Avoid
The following list gives a few of the black hat SEO tactics to avoid if you want to ensure that your website will remain viable on the net. Site rankings are severely penalized as punishment for using some of these tactics while the use of others will get your site permanently banned.
Keywords are used to rank websites according to their Web Page Relevancy to the desires of the customer. The keywords are typed into the search engine to pull up the sites which most closely match the customer’s search. Search engines used to look at the number of keywords in a website to help them determine relevancy. Marketers began to practice stuffing their sites full of keywords in order to make them appear at the top of the search engines. The problem with this practice is that it subtracted from the fluidity of the website and makes the content look unnatural. Search engines now evaluate the content of the website to determine if the keywords flow naturally.
The best question to ask yourself when you are creating SEO content for your website is; Is the content adding to the value of the website or is the motive to simply make it rank higher? Search engines have become adept at flushing out keyword stuffers so I recommend you don’t use this tactic.
This is the tactic of adding text and links to your content which people can’t see but the search engine robots can. Keywords are most used as hidden text, but links are often added and hidden by linking them to a period or other punctuation mark. The purpose of adding links in this manner is to increase the value of your site by clandestinely linking it to other high-value sites. Read more on the Complete Guide to Link Building.
Google will evaluate the number of inbound links to your site to determine its relevance to the rest of the internet. More links mean that your site is valuable because it is connected to other relevant sources. The practice of buying or exchanging links with the purpose of making your site appear to be more relevant is a practice which the search engines frown on.
Well, written articles which link back to your website are a valuable tool to increase search engine rankings and get traffic. The problem for the marketer is that you need to have a large number of written articles to make a difference in your ranking. The black hat SEO tactics to avoid in this situation is the practice of using different software to spin an article into hundreds of slightly different variations. Each one of these articles will contain a link back to the website. Articles written in response to your website should contain information which is original and relevant. Search engines have grown very astute in identifying spun content. Again this tactic may work initially but you will eventually be penalized with lower rankings.
These are often single page websites which are designed for one purpose. That purpose is to rank at the top of the search engines so that they will direct more customers back to a sales page. They have a very little intrinsic value yet they are stuffed with keywords to ensure a high ranking. They are not meant to provide any meaningful content to the reader which is the opposite of the intent of the search engines.
Cloaking content is the practice of using coding on your web page to make content appear to be something other than what it is really intended to be. The purpose is to show content which is stuffed with keywords to the robots while showing readers content that is more relevant to them.
This is the practice of adding inbound links which appear as if they were from an outside source but lead the user back to another page on your site. This practice is blatantly unethical. It is legal to get as many inbound links as possible for site relevancy, but definitely unethical and misleading to have them link to a place where the reader has no intention of going.
Image Courtesy: www.positionly.com
Consequences of Black Hat SEO Techniques
The major consequences of Black Hat SEO Techniques are;
- Black Hat SEO Techniques will get detect by search engines soon or later, there after your website may be banned permanently or penalized.
- Your website’s Page Rank will go down.
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