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7 Tips to Avoid Content Cannibalization

Why to Avoid Content Cannibalization

Content Cannibalization is nothing but Targeting the same keyword for multiple pages on the same website. When it comes to SEO circles, there are several issues that individuals keep on discussing and sharing, which influences organic rankings of websites, but they seldom discuss how to avoid content cannibalization. In fact, when your URLs have similar content, it is even worse than duplicate content since your websites will be competing against each other, and it can end up ruining its potential. The problem with such content is that Google may pick one web page from your domain on one day, and a different page on another day, and hence the potential traffic on your site would be lost.

7 Tips to Avoid Content Cannibalization

This situation is called the “seesaw effect” because there is a lot of similarity in the content of different pages. As a result, Google is confused as to which page from your website it should use to rank for the keywords. Recently, SMErush decided to consult an industry expert to learn ways of preventing internal site cannibalization.

7 Ways to Avoid Content Cannibalization within the Same Domain

1.Internal linking

In this situation, a certain page is favored and displayed without considering the relevance of its content. This point can be elaborated in a situation whereby you have a website that involves online business for selling shoes. In addition, you have a blog site on that domain. Your intention is to get more and more traffic on your home page, but instead, it is directed to your blog. This may be as a result of many links pointing to your blog because Google considers links as a determinant to your ranking.

This problem can be resolved by reviewing your internal link framework, and ensuring the most important content is placed on top of your pages. A simple Site Audit can be launched to be checking automatically for any duplicate links on your domain, and suggesting how to improve further.

2.Inconsistency on your Anchor Text

This is caused by the use of too many keywords with anchors directing to the wrong page, which ends up creating spam in your own URL. If you have an anchor that says “buy shoes” it should take the visitor direct to that action, and avoid transition page like “shoe sizes” or anything else. In fact, when your anchor text is precise, it will lead to clarity, which will later lead to higher rankings on organic engines. Make sure your keywords are used naturally and useful to the relevant page.

3.Canonicalization

Canonicalization is done when the content is too similar or it is a duplicate. However, when it is done too much, it may not deliver desired results because Google may end up ignoring since it may look messy. Canonicalization will not be relevant if the content differs hence no need of doing it.

4.Ensure your site framework is logic

When there is insufficient logic within your site framework. If you have a blog page on your domain, and there is no adequate logic and order to show the movement with the blog, Google might consider it to be a cause of cannibalization. This implies that your site will be cannibalized by a blog that is not logical. A solution to this problem is to ensure your content is surrounded with relevant information.

5.The content is merged to improve concentration

You may decide to use different approaches to steal power from your target audience. This is done by the use of related keywords or synonyms. For example, you may be operating for different web pages focusing on “shoe care” during summer, winter, autumn and spring seasons. Instead of creating four different pages, it is advisable to merge them and create one bigger category like “how to care for shoes”. The content audit may help you, and later you will be able to concentrate the content into one page.

6.Avoid sharing primary keyword with other pages

In your industry, Google may rank URLs using certain keywords during specific seasons. For instance, this may occur in situations where you may be targeting those who want to “buy shoes” regardless of the season. However, during the summer, you target another audience and create another page for “summer shoes”. This means you will have two pages where the term shoes, is appearing simultaneously, and your latest page ends up damaging the potential of your initial page.

7.Identify and resolve the problem

Identifying the problem is very important because you will be able to rectify it. Some of the symptoms include two or more pages using the same term for ranking, you are not able to achieve a high ranking, not accessing CTR (click-through rate) although your ranking is fairly well.

8.Website audit is essential to avoid content cannibalization

There are tools specifically designed to help you conduct website audit in order to point weak areas, which lead to internal content cannibalization. Therefore, if you want to achieve high organic rankings for your website, make sure all your web pages do not have similar content in order to avoid internal cannibalization. We mentioned in our previous post about some of the best SEO Audit Tools, So please refer it.

Total Comments (1)

  1. Rastelli June 26, 2017

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