Why Use Influencers for Your Online Business
The answer for why use influencers is so simple. By 2020, the number of people using social networks should reach around 3 billion. So using influencers to get exposure for your business event is a great way of maximizing its impact, as well as providing you with optimum ROI. Use these seven tips to handle the strategy successfully and leverage the potential impact of your influencers to the full.
7 Tips to Use Influencers to get Max Exposure for Your Online Business
- Create a foundation
Before you even contact an Influencer to help promote your event, you need to make sure you’ve done the necessary legwork yourself to create the basis for the contribution. This means utilizing all of your own promotional clouds like social media, your webpage, and any offline channels to establish advertising for the event. You also need to make sure you have the details of your event finalized!
- Identity potential influencers
A good place to start is the talent you’ve hired for the event. They may well have a larger following than you, and have a vested interest in promoting the event. Expand to include influencers in your industry. Make a list of possibles, ensuring that the size of their following relates to a manageable number of attendees; a following of around 5-10 times the size of your own generally works well.
- Narrow down your choices
Once you have your list of possible influencers, narrow them down to a shortlist. Base this winnowing on a number of criteria: the likelihood of them engaging with you based on their popularity (but be optimistic!); whether they’ve acted as an event influencer in the past; and, most importantly, how closely they’re aligned with your own brand and industry. The closer, the better.
- Get in contact
Do some research to find out the best way to get in touch with your potential influencers. Which platforms do they seem to use for their business dealings? Where do they hang out? Try and engage their interest in a captivating way that makes your event seem an attractive prospect, not just another unsolicited attempt at contact.
- Offer them something
Most influencers worth their salt will want something in return for their help. This is often money, though it doesn’t need to be. If your resources are limited, get creative about your offering. Is your event for a good cause that will improve their own personal branding? You could offer them a free ticket, or vouchers for your product or service.
- Give them free reign
If you’ve done your job properly when researching your influencers for your event, you should have chosen wisely. Once secured, you need to give them a simple brief on the event and then let them do what they do best – trust them.
- Maximize your ROI
Don’t forget to do everything you can to boost any of their efforts through your own channels, magnifying their work and getting even more exposure for your event and future projects.