How to Improve Page Authority
Why you must improve Page Authority. You probably know that Google search rankings are a little more complex than the actual process of searching for content. This is nothing more than a two click process. You type in a keyword or term and you pick the most promising or relevant link from the results. It couldn’t be easier. However, there is a surprising amount of work that has to be put in for those results to appear. And it is all carried out by extremely sophisticated search engine algorithms.
Now, you may be wondering, what does this have to do with my website? Well, your content is being indexed and sorted by these algorithms all the time. It is identifying and collating all kinds of information, cross-referencing it against a hundred different search criteria, and using all of this data to make a decision about how to rank it high. This is why having the right type of content is one way that you can start to improve Page Authority of your website.
Let’s start with the introduction;
What Is Page Authority
First things first; what does the term ‘page authority’ mean? Fortunately, it is quite simple. Page authority, from a general perspective, is a measure of how valuable the content on a specific web page happens to be. It is calculated in much the same way as domain authority, with the difference being that domain authority measures the entirety of a website. Obviously, page authority is a major contributor to this.
Some of the criteria used to calculate page authority include the amount of social media shares or ‘referrals’ it has, the number of reliable external websites linking to it, and the number of times that it links outwards to other authority websites. You can improve the page authority of your content by increasing all of these things. There are other ways as well and some of these methods will be explored in the next section.
6 Techniques to Improve Page Authority of a web page
These handy tips and tricks will help you learn how to master the Google algorithms and become king of the search rankings.
This is the single most effective way to boost your rankings on search results pages. It takes time and effort, but it can be very powerful. It is the best technique because the Google algorithms are all focused on endorsing the most valuable content. So, the simplest and easiest way to please them is to provide it. This means creating web pages that have a purpose beyond increasing your traffic and conversions. They must offer users something valuable, whether it is advice, humor, uplifting stories, factual information, or just something fun to do.
2.Reliable, Functional Backlinks
Another way to improve the page authority of your website is by increasing the number of backlinks. This can be tricky at first, as it involves forging connections with other content providers. However, once you start to master this, it is a technique that can benefit you for a long time. Most websites focus on building up relationships with popular bloggers, as they often have lots of readers and can get a product to a broad audience. It is usually a two-way process though and you may have to pay a fee or send them a free sample as an incentive.
3.A Robust Web of Internal Backlinks
You can influence page authority by linking in a clever way across the pages of your website as well. For instance, if you have three pages that consistently rank highly and garner impressive page authority scores, connecting them to other internal content is a quick way to boost its status. You have to be sensible, though because simply placing links all over web pages will confuse visitors. Try to restrict your interlinked web to no more than three layers of connected web pages.
4.Regular Social Media Interaction
Social media is a great way to boost the presence of your website. It also helps to convince users that you are a trustworthy and credible source. Yet, it is important that you do more than just spam Facebook or Twitter pages with links. You need to show people that you have something valuable to offer. Create high-quality content and then share it with communities that are likely to find it interesting. For instance, if you sell stationery, focus your efforts on student groups and university message boards. Give people a reason to and they’ll share your content without you having to ask first.
5.Fresh, New Content All the Time
You also can’t afford to let the content on web pages grow stale. The internet moves at a remarkable pace and, if you’re not offering people fresh news, facts, or interesting material all the time, they’ll find a website that will. It is also true that Google takes originality and regularity of content into account when calculating rankings. In fact, the more times that you update and change web pages, the more often your search engine score will be revised. So, keep it fresh and engaging if you want to improve the page authority of your platform.
6.Some Classic Techniques
There are a number of rather old methods that, while a little creaky, can still pull in high scores if used correctly. They include things like interacting with blog comments on credible websites so that readers are encouraged to click through and find out more about you. This technique can be effective in forums and on message boards too, but you must always try to communicate rather than spam with links. Users will see through this and turn away. For an even more formal and traditional approach, you could draw up press release submissions about new products, events, or services and ask popular online content providers to host them. In brief, you must remember these points;
- Best Article Marketing
- Best quality Directory Submission
- Do blog commenting
- Social Bookmarking Submission
- Q&A (Question and Answers) Page
Why White Hat Techniques Are the Key to improve Page Authority
when it comes to improving the online status of a website, there are ‘white’ and ‘grey’ hat techniques. While white hat refers to organic, genuine methods like creating fresh, interesting content, gray hat techniques are more to do with placing keywords in the right spots and inserting authority links. Ultimately, a combination of the two is the best way to boost page authority, but you cannot rank highly without clear, engaging content. It is always worth taking the extra time to ask yourself ‘What does this web page offer my users?’ Also, please refer to white hat seo techniques to improve page authority for more details.