Inbound Marketing: – As a website or blog owner, your ultimate goal is to attract as many visitors to your platform which helps to increase sales when they purchase products and services. Starting a blog or website does not automatically mean that you will get tons of visitors automatically.
You need to incorporate several strategies in order to achieve this. One such strategy is inbound marketing.
What is inbound marketing?
This is a concept that allows any online marketer to help a website or blog owner to attract the attention of prospects online via content development and other forms of strategies. This is done before the customers buy any products or services from the blog or website.
The concept has been defined as one of the best and most cost effective ways of converting online readers/users into customers and promoters of your business too since it speaks to the customers more as well as addressing their special interest too.
4 Methods of Inbound Marketing
The concept is divided into 4 actionable methods which include:
Every blogger is looking for the right web traffic not just any traffic. The end game is having users who can be converted into leads and happy customers. In order to attract users, one needs to use tools in their possession. Available tools include content creation, search engine optimization, optimized web pages and social media publishing.
Blog posts and optimized keywords can help any blogger to attract visitors as long as the information is current, relevant and informative.
Having attracted the right traffic, the next step in the process is to convert the online users into leads. To do so, you need to gather different forms of information. One very important information to gather is the contacts of the prospect especially their email addresses.
With this information, you can utilize other tools in order to attract and retain them for a long time. Some of the tools include forms, white papers, ebooks, call to action messages and discounts on products being sold.
You have achieved the first two steps and now you are on the right track. To convert your leads into buying customers, you need to use different marketing tools like CRM, Email Marketing, closed loop reporting and marketing automation.
Closed loop reporting allows you to analyze how well your sales and marketing team are working together while marketing automation involves email marketing and lead nurturing which are tailored towards the customer.
Once your customer has bought something from your online store, it does not mean that you are done. You need to continue delighting them through social monitoring, smart text, and surveys.
Benefits of Inbound Marketing to Bloggers
a.Simplify Sales and Marketing
Every blogger or website owner begins a business with a simple idea of selling particular products or offering important information to users. In order to do so, one needs to reach readers. With inbound marketing, one can attract visitors through blogging, keyword optimization, and social media publishing.
b.Creates brand awareness and improves visibility
To gain brand recognition, you need to create awareness about it. The first step is creating content that aligns with readers you are targeting. Having the right information mean readers will find you and if you don’t, they won’t. This helps to create awareness about your brand as well as improve its visibility.
c.Improves trust and credibility
The ultimate goal of inbound marketing is to create a relationship with your customers. Customers are tired of being bombarded with emails and calls. They want to consume information at their own pleasure. Using simple tools like a call to action messages, surveys and free offers, you will get to retain and attract more customers.
d.Allows quality traffic and lead generation
Posting relevant and informative content will attract customers to your website or blog thanks to search engines. The more you post informative content online, the more prospects are likely to visit your blog. This means more leads and more sales.
As one of the most cost-effective ways of attracting, converting and retaining customers, inbound marketing is great for bloggers. Not only will one be able to create awareness about their brand, they will generate quality traffic and leads, simplify sales and marketing as well as improving trust and credibility with customers.
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