On-Page Vs Off-Page SEO
On-Page Vs Off-Page SEO : SEO or Search Engine Optimization refers to the set of practices, strategies, and techniques which are employed to boost the number of visitors to a website by achieving a placement of high-ranking placement in the search results pages of search engines (SERP) which includes Google, Bing, Yahoo, Rediff and other search engines.
When it comes to SEO there are two types known as On-Page and Off-Page SEO. On-Page refers to everything occurring in the inside of a website which can be controlled by the site admin or site owner. Off-Page refers to everything occurring on the outside of a website which cannot be directly controlled by the site admin or the site owner.
On-Page Vs Off-Page SEO : Complete Guide
We will now discuss both the types of SEO while looking into details of best practices which are popular amongst net users and their contribution to SEO. Given below are the components of On-Page SEO:
On-Page SEO components : On-Page Vs Off-Page SEO
- The Content Itself
The actual written and visual content including text, audio and video content, and images such as infographics play the most important role in the SEO optimization. Content which flows naturally and is not keyword heavy is picked up by search engine spider bots for ranking the particular page and fares much better than content overly populated with keywords.
*Note :- Before writing content, you must do keyword research and select a Target Keyword. While writing the content use the target keyword and related keywords in the content. Also, Target Keyword must come in Title, H1, H2, Meta Description, Image Alt..etc. In this post, my Target Keyword is “On-Page Vs Off-Page SEO” which you can see in every important place.
- Title Tags
Title tags which head content are one of the chief ways search engine bots (called spiders) catalog and index web pages, thus setting the page ranking for the content. When title tags directly address the content at hand, web pages rank higher. And also title tags are more suitable for indexing when they are readable which leads to the presence in the rank listing. Target Keyword must be used for a title tag provided they are placed sensible and no keyword stuffing occurs.
Search engine spiders take into account Header tags which are useful to rank site importance with respect to the section of textual content within a document. A minimum of one H1-tagged header is needed to reinforce an overview of your said content. Also, H1 must contain the Target Keyword. You must have the H1 and H2 with the Target Keyword.
- URL Structure
URL structure of a web page or a website is ranked higher when it makes sense and is readable as a real word. Server directory structures with non-word letters grouped together as an unreadable sequence should be avoided as it ranks low on search engine ranking.
- Alt-Text Tags For Images and Video
While written or textual content is easy to index, images and videos are tagged by using something known as Alt-Text tags for search engines to read the tags. A great alt-text markup tag on images and other forms of content graphics can be composed using an accurate description of the tagged content and its name. Once this is done, google and other search engines are able to recognize and index graphics leading to them being displayed in search engine results.
I would like to recommend that please refer our detailed guide on OnPage Optimization to master in this subject.
- Meta Description
Meta Description is nothing but a brief about your post and what it contain. It will help the searchers to select the appropriate articles according to their requirements from SERP. See the image below;
Also, meta description will read by search engine crawler. So it is important to write the Meta Description for every post with the Target Keyword.
For WordPressers, you can download Yoast SEO plugin and there is an option for Meta Description.
- Internal Links
One of the simplest ways to increase your search engine page rankings is to link your web pages internally. That means you will have to find content that relates to each other within your own web pages and construct links to each other. This intra-site interlinking leads to organic increases in your search engine page ranks and also helps ease page navigation hassles for your users. Inside this post, you can see the red-coloured links, which are the examples of internal linking.
Just for your reference; There are 3 kinds of links. Internal linking (Linking between our own post to increase the domain authority), External Linking (Linking to outside website from our post to increase the relevancy of our post), and Backlinking (Other websites are linking to our site or post for their readers reference. It will happen only when we publish a quality content and also that content is capable of solving your readers doubt.). All are important to get good ranking in SERP.
- Page Speed
The speed of which your web pages load also contributes to site rankings. If you have slow loading site pages you will be listed low by site indexing bots of search engines. Another obvious reason why you should have high page speeds is because the faster the page loads the happier the browser is to go through your content and the more the user goes through your existing content. Refer these points to improve your page load time.
Off-Page SEO Components : On-Page Vs Off-Page SEO
The components of Off-Page SEO are harder to execute because it is harder to directly control or manage. The most important components are given below:
- Increasing Domain Authority
Domain authority is an umbrella term for several indicators that as a whole show how reliable and trustworthy a given website is. The more authoritative a given website is, the higher it will rank on search engine page ranks. There are several indicators that decide the authority a website holds over a domain such as factual nature of the content, the number of times the content is shared on social media, the quality of links in the site, and even how mobile-friendly the website is. You can refer our previous post, How to Increase the Domain Authority.
- Social Media Presence
As already mentioned above, social media sharing plays a major role in site rankings. Sites with a higher number of shares on social media have better site rankings due to the optimal indexing of web pages. Increasing user engagement by promoting content sharing on social media sites instantly boost page rankings
- Link Earning
This refers to when other sites or web pages with superior domain authority link to your website and boost your page rankings by association alone. The only condition for this to work is to have organic linking to your site. Paid linking and link circle will ultimately lead to lowered page rankings as search engines weed out inorganic linking. For more details, please refer How to do link building and How to get Quality Backlinks through the content.
- Guest Blogging
When a site owner is picked as a guest blogger for another website, there is a mutually beneficial relationship of boosting each other’s websites that happen. And the domain authority of the site you are writing for along with your own site will see a rise in domain authority.
- Community Forum Participation
Another elaborate way to give your website an SEO boost online is to engage in community forum discussions. Active involvement in discussion boards online ensures user engagement by building contacts online and networking with like-minded individuals online. The only condition to this working is to stay active in the discussion forums and make valued contributions to the discussion online. Google plus and Reddit are great places to achieve this.
On-Page SEO Vs Off-Page SEO : Which one is Important
In On-Page Vs Off-Page SEO, most of the people have the same doubt. The answer is both are important. On-Page SEO and Off-Page SEO are equally important, feeding off each other. Original content is just as much important as conscious and indirect SEO optimization. It is best to do both types of SEO in moderation striking an effective balance between On-Page and Off-Page SEO practices.