As you all know, SEO is always evolving. Everyone has their own opinions and predictions, but the result will not be the same for website to website or industry to industry. We always take a chance but some tactics work and some of the tactics do not. Here are 7 SEO experiments which turn the rankings & revenue drastically. I hope some of the below tactics are known to you but not all (probably…lol). Also, I must thank Mr. Larry Kim for sharing this information with us. Let’s discuss one by one;
SEO Experiment #1: The Relationship Between CTR & SEO
The below image proves that Keywords (Blue line) with higher Click Through Rate (CTR) is gradually improved the position in Search Engine Result Pages (SERP). Mr. Larry took 1000 keywords for a study for one year and the keywords which had the lower position in SERP jumped to the higher position in the month of September than May due to higher CTR. So try to increase the CTR for your keywords to get better rankings.
For example, if you are a blogger and your blog post has to get higher CTR. Give an “eye-catching/interesting” title. Interesting-title will increase the chance of getting clicked than a casual/boring title.
SEO Experiment #2: Title Tag Optimization
Here is the second experiment which is, of course, connected with the first SEO experiment. Please refer the below image, the red one was the first title and the green one was the second title. “Guerrilla Marketing” is the keyword here. The first title (red colored) was a general/boring one and clicks were very less.
We also do the same thing when it comes to title optimization (Moving the Keyword into the first part of the title..lol). But after changing into the second title, “eye-catchy/interesting”, the number of clicks increased and of course, the ranking improved. So remember, an eye-catching title with the keyword is more important than the position of the keyword. End of the day CTR will play an important role in Ranking.
SEO Experiment #3: Bounce Rate & SEO
As you know, Google will try to show the most relevant pages when someone searches for a topic or product. If your page is in the top position and the bounce rate is higher (people click on “back” button immediately), your ranking will decrease shortly. Google algorithm came to know that for this particular query in SERP, your page is not so relevant. So take care of your page load time, content, images or other pieces of information and optimize for the right keyword. The higher bounce rate will impact your ranking soon or now.
SEO Experiment #4: Social Sharing & Ranking
We already shared the same content previously. There is a relationship between social sharing and organic ranking. It may not be the same what you think, it does not count the number of shares on Facebook. You may read our previous post, Social Sharing & Organic Ranking. But the formula & the relationship are like below;
SEO Experiment #5: Impact of Engagement Rate on SEO Ranking
Pages with higher engagement rate (the time spent on pages) will increase the ranking gradually. Higher engagement rate shows higher relevancy. So Google will rank the most-engaged pages higher than the donkey pages. Your content is responsible for a higher engagement rate. Take care of your content, produce the best and problem-solving content for your users.
You can refer Google Analytics and find the ranking & engagement rate of your respective web pages. The interesting fact you may find here is that most of your pages which are ranking in the top positions will have higher engagement rate (time spent on the respective pages).
SEO Experiments #7: Content & Organic Ranking
This may not apply to every web page but there is a relationship between the number of words of the content and SEO ranking. The pages with a higher number of words will tend to rank higher on SERP. But again it depends on the domain authority. It doesn’t mean that if you write a content worth of three thousand words will start ranking immediately. But in some cases, it works and starts ranking.