SEO Statistics 2020: Top 42 SEO Statistics of 2020

The SEO world is always evolving and very fast-developing. Search engines like Google, Bing launch new algorithms regularly, trends are changing every day. That’s why it’s super important to stay up-to-date and be aware of significant changes and developments in the SEO sphere. One of the best ways to track changes and see the big picture is by exploring the top SEO Statistics. That’s why I’ve collected valuable SEO Statistics to shed light on what’s changing in the industry and highlight trends. 

There’s a lot to learn in 2020 when it comes to SEO. The SEO statistics, figures, and trends should help you establish a data-driven SEO strategy that will work for your brand.

Top 42 SEO Statistics, 2020

  1. 90.63% of pages get no organic search traffic from Google (Source: Ahrefs)
  2. 25.02% of top-ranking pages don’t have a meta description (Source: Ahrefs)
  3. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords (Source: Ahrefs)
  4.  The #1 result in Google’s organic search results has an average CTR of 31.7% (Source: Backlinko)
  5.  61.5% of desktop searches and 34.4% of mobile searches result in no-clicks (Source: Sparktoro)
  6. Video is the #1 form of media used in content strategy, overtaking blogs, and infographics (Source: HubSpot)
  7. 52.2% of all website traffic worldwide comes from mobile phones (Source: Statista)
  8. On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on the desktop gets you 19.3% of the clicks (Source: SEOClarity)
  9. Websites with strong ‘link authority’ tend to rank well in voice search. In fact, the average Domain Rating of a Google Home result is 76.8 (Source: Backlinko)
  10. 92.42% of keywords get ten monthly searches or fewer (Source: Ahrefs)
  11. The average cost of buying a link is $361.44 (Source: Ahrefs)
  12. In a report from Ascend2, 81% of companies studied reported being ROI positive with their SEO strategy (Source: Credo)
  13. 53.3% of all website traffic comes from organic search (Source: BrightEdge)
  14. 69.7% of search queries contain four words or more (Source: Ahrefs)
  15.  The average content length of the top position Google article contains 2,416 words (Source: SWEOR)
  16. Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches (Source: SmartInsights)
  17. The top-ranking page gets the most search traffic only 49% of the time (Source: Ahrefs)
  18. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (Source: HubSpot State of Inbound)
  19. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106% (Source: HubSpot)
  20. Images are returned for 28.6% of search queries on Google (Source: Moz)
  21. “Best” + “right now” mobile queries have grown by over 125% in the last two years (Source: Google)
  22. Inbound leads, such as SEO, cost 61% less than outbound leads, such as direct mail or cold calling (Source: SMA Marketing)
  23. The average time spent on a search session is less than 1 minute long (Source: SMA Marketing)
  24. 36% of SEO experts think the headline/title tag is the most important SEO element (Source: Databox)
  25. 55% of searchers don’t know which links in the Search Engine Results pages are PPC ads, according to a new survey. And up to 50% of users shown a Search engine Results page screenshot could not identify paid ads (Source: SMA Marketing)
  26. Bounce rates increase by 50% if your website takes 2 seconds extra to load (Source: Compass)
  27. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours (Source: SEO Expert Brad)
  28. 71% of customers look to confirm the address before visiting a new store (Source: SEO Expert Brad)
  29. 16-20% of keywords searched on Google on any given day have never been searched before (Source: Credo)
  30. 30% of all mobile searches on Google are location-based (Source: Credo)
  31. Conversions fall by 12% for every extra second that it takes your website to load (Source: Compass)
  32. At least 50% of searches are based on voice or image in 2020 (Source: Joel House)
  33. Refurbishing your old blog posts can boost traffic by over 111% (Source: Joel House)
  34. Roughly 95% of the websites found on the first page of Google SERPs use HTTPS encryption (Source: Google)
  35. Approximately 60% of websites that rank within the top 10 of search results are more than three years old (Source: Ahrefs)
  36. On average, a Google voice search result has 1,199 Facebook shares and 44 tweets (Source: Backlinko)
  37. About 62% of people have purchased something through voice searches on their virtual assistant (Source: Search Engine Watch)
  38. Online video content will account for more than 82% of overall internet traffic by 2022 — 15 folds higher than it was in 2017 (Source: Cisco)
  39. About a quarter (25%) of small business sites don’t have an H1 tag (Source: Fresh Chalk)
  40. Mobile accounts for 58% of all Google searches (Source: Hitwise)
  41. People will spend 100 minutes a day watching online videos in 2021 (Source: Marketing Charts)
  42. Local Language voice search will dominate in the coming years (Source: Justmychoice)


To sum it up, there is a huge trend moving towards mobile and voice search. Because more and more people use these technologies to find necessary information, local businesses can cover their needs. So it’s not an additional SEO action, but a necessity to include in your strategy. 

Video marketing remains one of the most engaging. Link building is considered as strengthening the brand as a whole.

Keep the facts and stats from the article in mind to stay at the top and win the SEO game.

SEO Statistics 2020: Top 42 SEO Statistics of 2020
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SEO Statistics 2020: Top 42 SEO Statistics of 2020
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Total Comments (2)

  1. Valuehits May 4, 2021
  2. DigiBeans December 5, 2020