Internet Marketing Lead Generation Ecosystem
Before going to the entire ecosystem of Lead Generation, let me start with an example. Anyone who has followed the story of the world’s dwindling honeybee population over the last several years has received a crash course in ecosystems. The reason the vanishing honeybees is so alarming, scientists say, is because of the essential role they play in pollinating plants, which creates a domino effect throughout the food chain. It’s more or less the same way in Internet marketing, where one tiny element of the whole can bring down the entire apparatus if it is not there.
Yes, Internet marketing lead generation is, in many ways, an ecosystem, and every small element feeds into the greater whole in a way that makes them all essential. At Straight North, we’ve been interested in how this ecosystem fits together. In an effort to better help our clients understand what this ecosystem looks like, we’ve developed the infographic seen here. Because there are so many moving parts in the typical lead generation campaign, it can be easy for professionals to neglect or forget certain elements of this ecosystem.
For example, they may be so focused on monitoring the online conversions that they completely forget about tracking phone calls. Others may concentrate so much on the social media side of things that they forget to build an audience through offsite content. Take a look and make sure your lead generation ecosystem isn’t missing something as small, but essential, as a honeybee.
“The Complete Lead Generation Ecosystem Look Like This”
Infographic created by Straight North
I hope, you might have captured the entire lead generation ecosystem. All the above connections are capable of generating a lead to your online business. Never miss a connection, which looks so small to your eyes, may capable of generating the highest leads. So wisely select and use whichever that are more comfortable to your business to generate more and more leads.