Digital Advertising has risen to colossal importance in modern advertising methods. An average online user, who is also a TV watcher and a newspaper reader, spends 250 hours online and views over 1700 online ads per month.
“Digital Advertising is now larger than TV”
said American businessman, investor, and author Henry Blodget.
Research says that the decision-making process of 64% of people is influenced by online video or display ads for buying any product or choosing a service.
What is Digital Advertising?
“Digital Advertising, also called Online Advertising, is nothing but uses ‘Internet Technologies’ to deliver their promotions to targeted users.”
As you know, in this modern era, the vast majority of people spend their time on the internet. So it is easy for you to find your customers through these internet technologies.
Most commonly used internet technologies for digital advertising are;
- Facebook, Instagram, Twitter, LinkedIn, and other popular social media platforms for display and video ads.
- Youtube for Video Ads
- Search Engines such as Google, Bing…etc
It is easy for any small business owners to start advertising online. But before starting any online ads campaign, you must have answers for the below key questions.
- Who are my customers?
- Which location/s would I target?
- Which platform would I prefer to reach out them?
Why Digital Advertising became popular so soon
Being a measurable media makes digital advertising media a compelling marketing platform.
Digital Advertising hence is future of marketing as it not only provides creativity and versatility in options and ways of storytelling, it is also a practical approach to reaching large audiences and gaining real-time access to consumer feedback to their campaign.
The Global online budget of internet display advertising was a ballpark figure of $212 billion in 2018 and expected to reach 231 in 2019 at a compound annual growth rate (CARG) of 12.7%.
Digital advertising become indispensable as the consumers are on or the other digital medium. Average consumption of digital media is soaring in the most developed country. A typical adult’s media consumption in a developed market, such as the U.S. and the U.K. amounts to 9 hours per day.
As per to Adweek, more than 33% of Chief marketing officers have revealed that five years down the line, digital marketing will have the largest pie in their media budget, amounting to as much as 75% of their overall media budget.
Focusing promotions on digital media isn’t just constrained to the demographic or firmographic attributes of your crowd. You can likewise convey messages that are extraordinarily made to resound with your audience as people, in light of who they are and what they do.
By utilizing techniques such as marketing automation, brands are able to pinpoint the exact audience meant to receive the marketing messages. Not only this, there is a huge amount of data available to online consumers and that can really help marketer pick and choose their market for messages.
Digital Advertising Vs Offline Advertising
Since Digital Advertising is cost-effective, small brands/business owners no longer need expensive third parties such as TV channels or newspapers.
They can now run their ads/campaigns themselves – through social media das, search engines ads, emails, and so on.
They can measure the success rate online with the help of the number of hits and views on their page and other metrics.
Direct interactivity with the brand was not possible with the traditional media ever. Digital Ads has brought the relationship between brands and consumers at a one to one level. Brands consider that everything will continue to exist, but inter-related with digital media, as Digital advertising and marketing is the future.
As a small business owner, it’s a time to understand the value of online presence if you are really looking to generate more sales and leads. Needless to say, any marketer who chooses to ignore the online audience is up for some trouble.
If someone doesn’t use the digital route of advertising, one is committing marketing suicide. Brand owners have literally become brand storytellers, keeping consumers engaged across channels in a continuous conversation.